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Beauty Launches

Sincerely Yours Debuts Sugarcoat Gloss Balm

This naturally sweetened gloss supports long-term lip health with a non-sticky finish.

The new Sincerely Yours Sugarcoat Gloss Balm was developed with dermatologists to support the lip barrier and help lips retain moisture.

Also, Monk Fruit is used as a sweetener to replace artificial ones.

The Sugarcoat Gloss Balm delivers a glossy, juicy finish without the stickiness, while layering in skincare ingredients, like hyaluronic acid, ceramides, and vitamin E, to help support long-term lip health. 

Board-certified dermatologist Dr. Mara Weinstein Velez explains, 

“Most lip balms just coat the lips temporarily. Supporting the lip barrier helps your lips retain moisture, stay protected from outside stressors, and remain properly hydrated.”  She adds, “The lips are often the first to show signs of dryness and irritation, and when the barrier is compromised, they can become fragile and prone to cracking.”

This lip balm is designed to feel like a treat and function like a treatment.

The formula also uses monk fruit as a naturally derived sweetener in place of artificial options. It is an important detail, given that lip products are inevitably ingested throughout the day.

Sugarcoat Gloss Balm is available DTC and at Sephora in Sheer Vanilla and Bubbleberry.

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